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For more information, please contact Brenda Floors at [email protected]
BUSINESS UPDATE - 20 June 2017
ZAlebs Actively Supports The South African Anti-Smoking Campaign
Smoking is not for children, and both ZAlebs and the British American Tobacco support the raising of the legal smoking age in South Africa to 18 years.
Through the strategic placement of banner ads on the ZAlebs homepage starting 20 June 2017, we are helping to raise awareness of the legality of buying and selling of tobacco and hopefully contribute to a reduction in youth smoking.
Read more about the campaign here.
PRESS RELEASE - 05 June 2017
The Fastest Growing South African Website Does It Again
ZAlebs Record-Setting Growth Continues In May With Over 1,400,000 Site Visits, 3,000,000 Page Views, 6,000,000 Facebook Engagements And 2,000,000 Twitter Impressions
Johannesburg, 5 June 2017: ZAlebs (www.zalebs.com) the leading South Africa lifestyle website with a focus on “Life Love And What’s Hot” in South Africa, is proud to release record-setting numbers for May which continue the surge in traffic and engagement with young black South Africans. This rapid growth of the site intensified with Bhala Ventures assuming control of the brand in January of this year.
“We continue to see day to day and even hour to hour that young, black South Africans want a site that talks about what is important to us, and shares the latest news about the people we know and care about,” according to Zibuyile Dladla, the Executive Editor of ZAlebs.
She continued by saying “Our audience is 90% in South Africa, 90% black and between the ages of 18 and 35 years old – we have over 500,000 unique visitors in this market making us, we believe, the largest site in South Africa and definitely the most engaged.”
ZAlebs is run by Ms. Dladla out of Johannesburg with support from Bhala Ventures, the venture and media development company founded by Gisele Wertheim Aymes, publisher of Longevity and former publisher of ELLE SA and ELLE DÉCOR SA, and James Cannon Boyce, formerly of the Huffington Post, and digital strategist behind (RED) during its early years.
“I have never seen a site with the passionate engagement that you see on ZAlebs – on Twitter, we often have posts with 30% engagement rate and on Facebook we average over 200,000 engagements every single day”, told James Cannon Boyce.
Gisele added by saying “Advertisers and brands are starting to notice that sites like ZAlebs have the audience they really want and the numbers are really there” and further noted that brands such as KFC, ShowMax, Research Unit and RwandAir have all begun working with ZAlebs.
Other highlights of ZAlebs’ May results include:
- Over 50% of the audience, or more than 700,000 visits, per month are within the key 25 – 34 age demographic
- The audience remains female skewed but still attracts over 200,000 site visits from male South Africans every month.
- The audience is firmly focused on Gauteng with close to a million visits a month occurring in this one province.
- 80% of the traffic is mobile, with Vodacom and MTN being the dominant carriers.
- Top stories routinely receive over 20,000 page views on ZAlebs.com in a single day.
“We have big goals for growth and some next steps – we are adding to our team, we just launched our first email program and our content is growing every week – we want to see if we can get to 1 million unique visitors and then go from there.” Zibuyile further noted.
James explains: “We see this as a model that will continue to boom in South Africa and then we are looking at other countries where there is a real need to build a local, smart, fun engaging site for people within that country that is built for them and by them.” He confirmed that the company is looking at countries ranging from Kenya to Nigeria and hopes to be live soon in at least one more country.
“I have seen the media landscape shift dramatically in South Africa in the last five years – and even more so in the last 18 - 24 months. The brands from Europe that used to attract so much interest are in decline and the marketers are catching up to where the audiences truly are.” Gisele shares. She tells the story of meeting a young South African graduate recently who confirmed that ZAlebs was their go-to site, telling Gisele “This is my site, it’s where I go every day to find out what is important to me.”
PRESS RELEASE - 12 May 2017
Where Style And “Life Love Gossip” Find The Perfect Match
South Africa’s most innovative luxury accessory brand and favorite lifestyle website are making waves as Research Unit and ZAlebs tighten ties
Cape Town, 12 May 2017: ZAlebs (www.zalebs.com) has recently added another great brand to its growing list of collaborators. Crafted in South Africa, Research Unit (www.researchunitstudio.com) was founded by young couple Erin-Lee and Chad Petersen in Cape Town in 2011.
Being dissatisfied with the offer of leather products in South Africa at the time, they made it their mission to redefine the concept of luxury and to bring handcrafted quality leather goods to the fore. Their combined experience in luxury retail, Erin’s background in Journalism and Marketing and Chad’s background in Engineering and Industrial Design contributed massively to taking this concept to the next level.
They started their research on YouTube and quickly had a growing following of RU-enthusiasts encouraging them to expand and set up shops for their then simple billfold design. The range now includes a variety of high-quality canvas and leather products, including the new, very popular Berliner Duffle Bag, shoppers, clutches, wallets, as well as the iconic Scoutpack.
The coolness factor of the RU story and the high quality of these beautiful accessories make RU a perfect fit for ZAlebs and its young, stylish, black South African fans and readers, especially seeing as how ZAlebs continues to rapidly grow and define the 18 to 34-year old black South African audience. In April alone the site received over 1 million first-time visitors, and with a developing focus on “Life Love Gossip” ZAlebs is dominant in social media in South Africa with over 5 million Facebook engagements every month.
“When we were looking for brands to partner with, ZAlebs stood out – not only because it is a South African brand looking to encapsulate a broader lifestyle identity like we are, but because it has the young, dynamic South African audience we are looking to connect to,” said Erin-Lee Peterson, Co-Founder Research Unit.
Aside from highlighting more of RU’s amazing products through online advertising and connecting fans of both brands through newsletters and giveaways, the ZAlebs team will also work together with Erin-Lee and Chad on exciting events taking place later this year to expand on both brands’ youthful, stylish and quality profiles.